tag:blogger.com,1999:blog-7585328862316672883.post2946720173292594713..comments2022-11-19T07:24:58.936-06:00Comments on Two Cents by Parissa Behnia: The Anti Noise ManifestoParissa Behniahttp://www.blogger.com/profile/00641261706702861198noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7585328862316672883.post-42014124592411715752010-04-01T12:23:54.810-05:002010-04-01T12:23:54.810-05:00A little ATP (Authenticity Touch Points) delivered...A little ATP (Authenticity Touch Points) delivered the classic way - face to face, a hand written thank you note, etc. Am I off base here? What type of mileage do you think a brand marketer would get online after engaging with a consumer at point of consumption. People are starving for real world connectedness after all their virtual connectedness. Remember Parissa, Joel indicated it is all about engagement. You want to witness engagement, go down and watch kids at your local playground.Jim Matorinhttps://www.blogger.com/profile/05378607074560763169noreply@blogger.comtag:blogger.com,1999:blog-7585328862316672883.post-43606590898192614062010-03-31T21:37:28.735-05:002010-03-31T21:37:28.735-05:00If you want authenticity, you certainly get it in ...If you want authenticity, you certainly get it in haul videos. I just hope we don't learn that some retailer starts paying millennials to "pose" as a hauler!<br /><br />That in fact would be an example of traditional marketing ideas sneaking in to sully the purity that is the potential of social media.<br /><br />As Millennials become a more potent segment of the purchasing population, retailers and others will be sure to listen. The winners, in my opinion, will be the companies who start listening now..Bill Hanifinhttps://www.blogger.com/profile/03433987863000885943noreply@blogger.com