He's famous enough to have had an article written about him and folks have posted videos such as the one below. Please be advised that the views you will hear are his and his only. My intent on sharing it is to give you some texture.
Considering he's been out there for 40+ years, you've got to admit that the guy has energy and tenacity (regardless of your belief in his message). And, it's this combo of energy and tenacity that I'd like to talk to you about today.
Hello? Is this thing on?
It's clear that people "hear" him but are not always listening to him. And I often wonder why he sticks to the same style of preaching if he's not making connections with people in the way he'd like. And I often conclude because these are not connections in the way they'd like.
So, what of business? Does energy and tenacity of message matter if people are walking by? Clearly no. Too often, as with this preacher, we're so focused on the broadcast that we forget to check if the receivers are on at all.
This is especially serious if the broadcast doesn't ring true. I've had major service issues with a phone company and a bank with each call yielding different meaningless answers but ending with "your business is important to us." It's hard to believe that when service is poor and I've told them so.
Walk in their shoes.
These days, it's not enough to be present, or exactly what the street preacher is doing. Being present is a given so we don't get extra credit points for our tenacity of presence. But how we're present and what we're doing while we're present matter to others.
They say that the customer owns the brand which is really another way of saying that perception is reality. It's all well and good that we tenaciously create and promote truisms about our brands/products/etc. but the arbiter of the veracity of these truisms is the customer. We always have to ask ourselves if what we say is consistent with what customers hear.
So, I leave it to you. How are you doing with "what" and "how" when it comes to your customers? What do you think you could be doing better? Please share below and, if you've enjoyed this post, please share with others.