Some interesting data on Gratitude...

Hello,


I'm in the midst of writing my next post but wanted to share a very interesting article on more formal recognition programs.  Consider this excerpt:

• According to a Towers Perrin study, high engagement firms have an earnings-per-share growth rate of 28 percent.  By comparison, low engagement firms have a decline of 11.2 percent; that's nearly a 40 percent difference.
• Gallup uncovered similar results in a 2006 survey.  They found that the earnings-per-share growth rate in the top quartile companies fostering employee engagement was more than 250 percent greater than below average companies.

I would argue that non formal recognition could also yield better bottom line results if it were acculturated throughout a business, large or small.


The rest of the article about more formal recognition and thank you programs can be found here: http://www.loyalty360.org/images/uploads/research-_carlson_marketing_what_are_you_grateful_for.pdf.


Keep sending your thoughts and feedback to parissa321@gmail.com.


Thanks!