Monday, May 9, 2011

1 Dislocated Elbow

I've been watching a lot of NBA playoff games of late...  I watched in disbelief as Memphis took out San Antonio and the Mavs sweeping Amir's beloved Lakers.  In both cases, it came down to who wanted it more.  It's not that the losing team didn't want it.  It's just that the other team had more of a hunger.

Similarly, I saw Rajon Rondo dislocate his elbow in Game 3 of the Heat - Celtics matchup.  I also saw him come back into the game in the 4th quarter and helped his team win that game decisively.  Here is video with the highlights (note: the fall is not for the faint of heart).

Why would someone come back into a game when in such excruciatingly awful pain?  No one would have questioned him if he had not come back.  But he came back.

It's a little thing called desire.

I read another good Mitch Joel post the other day and it came to mind again after I saw Rajon Rondo bravely play, fight for loose balls, dribble with one hand, pass with one hand and make some shots in the Celtics Game 4 loss tonight.  Here's a part of that post:

"How badly do you want something?

It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you get it because it just showed up? Was it given to you? Odds are it was neither of those things. You did something about it. You committed yourself to it. You didn't stop until you had it. You wanted it bad enough to truly (and deeply) commit yourself to the tasks that needed to happen for the stars to align.

We want more followers on Twitter. We want our Blog to be more popular. We want our videos to go viral on YouTube. We want people to like us on Facebook.

Even if we tossed aside asking "why" a brand would want any of these things (let's assume it fits perfectly into their marketing strategy), the truth is that wanting any of those things are nice and easy to say. What's hard is committing to making it happen."

I've had multiple conversations with business contacts lately about the things they want and their relative willingness to put in the work to achieve it.  I'm sensing a certain complacency - almost a "If I build it, they will come" type of philosophy.  It's certainly charming in a baseball movie but not necessarily in these times where there are competing forces for share of eyeballs, share of wallet, share of likes, share of [insert your metric here].

"It's a platform, not a campaign."

That's also a line from ol' Mitch's post.  I talked about c/klout in my Empire Avenue post and the point I brought up then really rings true in my mind especially after seeing so much basketball played with drive and heart.  It's all well and good that I can learn how to "game" a system (pun intended) to drive up my share price and lend the impression that I have more influence than I actually have.  
Technology is pretty and I'm as captivated by the next flashy object as the next person but I sometimes wonder at the "value" it brings.

Ultimately, whether I'm around for the long haul is directly proportional to the level of effort I'm willing to commit to the goal.  The Lakers and the Spurs are done for the season -- they were ranked 1 and 2!  Something to think about as we set goals.

What say you?  Please share your thoughts and, if you've liked this post, please share with others.

Parissa Behnia
Idea Chef


  1. There's three parts to it right Parissa? You need to put heart & soul into the object of your success. Then you need to get the right people to see that object, and ideally, get them to feel the desire you talk about. Too often, we assume away the third (you talk about complacency) and don't properly focus on the second. And by the time we get those straight, quite possibly our minds have veered away from the first.

  2. Feeling the desire is an interesting way to put it but it's a short term thing. Really, what we should be doing is focusing on their desires as customers as opposed to convincing them to accept ours. It works in Rajon Rondo's case because his fans energize his play and his play in turn energizes his fans. They are in sync.