Monday, October 31, 2011

1 Tweet Quoting Aristotle

Featured image courtesy of Lawrence OP licensed via Creative Commons.

Muses have been on my mind quite a bit recently as I'm battling a bit of writer's block.  I've been seeking inspiration, that bright lightbulb above my head, that bit of Marketing Platitude that I and only I alone can deliver.  The stakes have been high and I've almost buckled under the pressure...  

Truly, I've been feeling like one of the characters in Vonnegut's Harrison Bergeron complete with weights and other things that make us slow, dull or listless...  I've felt that genius and creative thinking is the lot of others and not mine...  until I came across a tweet this afternoon.

Back to life, back to reality.

@MamaBritt: "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." -Aristotle #quote

So, that's what I saw today and I promptly retweeted it because it spoke to me.  And the reason why it spoke to me is because of an article I read this very morning about innovation myths and realities.  Have a look - those HBR folks publish some great stuff - but after you've read today's missive from moi.

It turns out that we all have the capacity for magic within us.  It turns out that with a bit of elbow grease that we are all inventors, R&D scientists, product managers, market researchers, trend forecasters or what have you.  Our capacity for whatever magic we manifest is... wait for it...  based in process, how much we are committed to that very process and how much passion we have for it.

Repetition isn't a bad thing.

We've all heard that practice makes perfect.  Yes, it does.  Anything exquisite be it Innovation, Marketing, Sales, Product Development, Operations or Customer Service doesn't happen randomly.  It happens because we've worked at it enough to get it right and because we care to work at it enough to get it right.

So it turns out that there is no such thing as Marketing Platitude that I can deliver so much as there are a series of activities I can passionately pursue and repetitive behaviors I can demonstrate to get to that piece of nirvana I've been hoping for.  And, perhaps I'm not really a character in Harrison Bergeron after all... unless I'm the one putting the weights on me.

Need an example if repetition delivering excellence?  This post about Intelligentsia.  Their focus and drive in delivering an excellent cup of coffee each time has fundamentals in process and protecting that process like a jealous lover.

Be a jealous lover.

Yeah, I think we should all be jealous lovers of process, repetition, focus and a clear view of your end goals.  Without this passion, we'll all end up characters in Harrison Bergeron.  What say you?  Share below and, if you'd like, please share with others.

Parissa Behnia
Idea Chef

1 comment:

  1. Happy to inspire a very well written piece! One point that you made that I strongly believe in is the power of inspiration. In order to keep moving forward in the pursuit of excellence, we must seek inspiration.
    I highly recommend building a 15 minute inspiration practice into your day (especially for writers) so your creative well is always full! Passion and inspiration draw from the same heart. ;) Thanks for a great reminder, Parissa!